Experience

DESIGNER & OWNER

Piper Harris Studio

Chicago, Illinois | August 2020 - present

A design studio specializing in captivating brand identities, powerful marketing strategies, and engaging social media campaigns

• Managed client relations, oversaw studio marketing efforts, and handled daily business operations to ensure seamless functioning and client satisfaction

• Developed compelling social media content and copy for brands such as Fenty Beauty’s social media pages resulting in over 11,200 impressions

• Produced social media content and copy for brands such as Princess Polly, Fenty Beauty, Calvin Klein, and Merit Beauty to increase brand awareness resulting in over 10,000 impressions

• Created and executed a highly successful TikTok advertising campaign, garnering 1.4 million views and significantly increasing brand visibility and engagement

• Produced compelling designs for notable clients, including All Saints Episcopal Church and Riders Share, effectively capturing their brand identities and messages

MARKETING ASSOCIATE & GRAPHIC DESIGNER

Resonado Labs

Chicago, Illinois | December 2021 - May 2022

• Collaborated on cross-functional marketing and design strategies for successful brand campaigns

• Researched market and competitor trends, identifying strengths and weaknesses for informed decision-making

• Created and maintained digital content on the company website

• Assisted in organizing and overseeing video productions and promotional photo shoots.

• Planned and designed full-color catalogs in close collaboration with a commercial printer while ensuring final files meet production standards

• Produced comprehensive marketing and advertising assets targeting investors, companies, and the public to elevate brand visibility and promote its success

• Developed and shared mood boards for design inspiration and to communicate creative direction to the team

GRAPHIC DESIGN & SOCIAL MEDIA INTERN

Totally Social- Social Media Marketing Agency

New York, New York | March 2021 - June 2021

• Collaborated with four clients to devise and execute personalized social media strategies, resulting in substantial page growth and increased online visibility

• Established and implemented detailed weekly social media plans for all clients

• Performed comprehensive competitive analyses for each client, evaluating advantages and areas of improvement to develop brand enhancement strategies that delivered impactful results.

• Designed and curated daily social media content, designing four assets and crafting accompanying copy for each client, ensuring consistent engagement and presence across platforms

• Redesigned Totally Social’s brand to reinforce the agency’s focus on fashion and lifestyle, resulting in 1,000 new followers and boosting overall engagement

COLLEGE AMBASSADOR

Adobe

East Lansing, Michigan | August 2019 - September 2020

• Created a marketing plan to carry out initiatives for events aimed at increasing digital literacy and increase proficiency in the Adobe Creative Suite software for over 250 students, 20 clubs, and 5 professors

• Shared best practices with students for integrating other Adobe products into daily life resulting in over 350 student activations

• Organized and executed 4+ workshops and events to help teach others about Adobe Creative Cloud

• Promoted Adobe software through content creation, marketing, and social media advertising to increase student body interest and grow brand awareness